Amazon vs Google is getting serious now, Amazon has refused to allow many Google products for sale on their Marketplaces. The retail war between Amazon and Google is getting dirty. Both are refusing to show each other’s product on their platform.

YouTube blocked Amazon’s FireTV

Google & Amazon are gettings arms up in trade wars. This time its Amazon’s FireTV. The Amazon refuses to show various Google products to be sold on their site. These products are actually very popular and in a huge demand.

According to reports, Google Chromecast, Google Home, and some of the latest Nest products are blocked from Amazon’s listings. Although Amazon did relist these devices when there was an outcry from users.

Google’s Retaliation

As an answer, Google started blocking their services to Amazon’s devices like YouTube. Not only that,

In a statement released to Variety, Amazon said

“Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube’s existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.”

Google did announce a few days back that they will withdraw YouTube access to Amazon Fire TV  as of 1st of January, 2018. But you can access YouTube on Amazon Fire TV by browsing silk browser or Firefox.

But Amazon beat Google to it and blocked Youtube app on Fire TV before Google can block it on their end.

Google is fighting with Amazon toe to toe like Google Pixel. And even Amazon delist that too briefly.

The war between Amazon and Google has been going on for quite a while but it wasn’t this dirty.

Google has blocked access to YouTube in past, In September 2017, Amazon Echo Show was restricted to access YouTube app.

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Why is there an Amazon vs Google anyway?

Google and Amazon have product lines quite similar to each other. This makes them competitors. Amazon probably took the decision to block YouTube earlier because of AmazonTube.

AmazonTube is registered to Amazon, and it indicates product wars. And these are not only two products that Google and Amazon are fighting on.

There is Google Cloud v/s Amazon Web Services, Amazon Prime v/s Google Video, Amazon Advertising Network vs Google Adsense, Google Home vs Amazon’s Alexa and the list goes on and on.

This war between companies is not healthy for anyone. Both Amazon & Google are only decreasing each other’s value for the customer. In this trade war, only consumer like you and us looses.

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